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Imported Produce Is Cheaper—But At What Cost?
Walk through any grocery store and look at the origin labels on your fruits and vegetables: Mexico, Peru, Chile, Guatemala. Each year, the United States relies more heavily on imported produce because it simply costs less to grow abroad. But the question worth asking is why it’s cheaper—and whether that bargain comes with hidden costs we’ll be paying for later. The answer is uncomfortable. It absolutely does. A major reason imported produce is inexpensive is that many export
Jason Adelaars
Nov 16, 20253 min read
The Gates Are Open: Why Climate Adaptation Is Finally Having Its Moment
For decades, the climate conversation has been stuck in one lane: prevention. Cut emissions. Hit targets. Save the planet. But reality has caught up — and it’s not waiting for our carbon math to balance out. Now even Bill Gates is saying what many of us have known all along: adaptation, innovation, and resilience are where the real work — and opportunity — lie. In his recent memo, Gates argues that while climate change is serious, it’s not the end of humanity. The real cha
Jason Adelaars
Nov 6, 20252 min read
The Firefighter, the Fig Tree, and the Future of Farming
The other day I toured a new farm. This wasn't just any farm. This farm represented the core values of Credible Hydroponics. When I asked the grower "What are your goals for your farm?" The grower - a firefighter, with a young family and an incredibly lovable white labrador - responds "My Dad taught me how to grow tomatoes when I was a kid, and I want to teach my kids too." His farm, under the oak trees in his backyard on the edge of town, consists of a self-built 300 square-
Jason Adelaars
Oct 20, 20253 min read
There's Still a Grower in All of Us
Someone said to me recently that automation is trying to "take the farmer out of farming." I don’t believe that. Data, sensors, and...
Jason Adelaars
Jun 2, 20252 min read
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