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Imported Produce Is Cheaper—But At What Cost?
Walk through any grocery store and look at the origin labels on your fruits and vegetables: Mexico, Peru, Chile, Guatemala. Each year, the United States relies more heavily on imported produce because it simply costs less to grow abroad. But the question worth asking is why  it’s cheaper—and whether that bargain comes with hidden costs we’ll be paying for later. The answer is uncomfortable. It absolutely does. A major reason imported produce is inexpensive is that many export
Jason Adelaars
Nov 163 min read
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The Gates Are Open: Why Climate Adaptation Is Finally Having Its Moment
For decades, the climate conversation has been stuck in one lane: prevention.  Cut emissions. Hit targets. Save the planet. But reality has caught up — and it’s not waiting for our carbon math to balance out. Now even Bill Gates is saying what many of us have known all along: adaptation, innovation, and resilience  are where the real work — and opportunity — lie. In his recent memo, Gates argues that while climate change is serious, it’s not  the end of humanity. The real cha
Jason Adelaars
Nov 62 min read
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The Firefighter, the Fig Tree, and the Future of Farming
The other day I toured a new farm. This wasn't just any farm. This farm represented the core values of Credible Hydroponics. When I asked the grower "What are your goals for your farm?" The grower - a firefighter, with a young family and an incredibly lovable white labrador - responds "My Dad taught me how to grow tomatoes when I was a kid, and I want to teach my kids too." His farm, under the oak trees in his backyard on the edge of town, consists of a self-built 300 square-
Jason Adelaars
Oct 203 min read
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There's Still a Grower in All of Us
Someone said to me recently that automation is trying to "take the farmer out of farming." I don’t believe that. Data, sensors, and...
Jason Adelaars
Jun 22 min read
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From Pitch to Purpose: What a VC’s Question Taught Me About My Startup
Super excited to share that I was a finalist representing Credible Hydroponics at the 2025 Startup Catalyst Pitch Competition, hosted by...
Jason Adelaars
May 192 min read
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The principles of CEA and vertical hydroponics
Controlled Environment Agriculture (CEA) is the practice of creating/managing the environment around a crop to induce a more favorable...
Jason Adelaars
Mar 313 min read
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Food is Medicine
The federal government is rolling out a new initiative aimed at improving access to nutritious food in America. While the details remain...
Jason Adelaars
Feb 282 min read
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Climate crisis and our food system
The climate crisis is here. Now. I was 20 years old in 2002 when I first heard the words "global warming" in a college Environmental...
Jason Adelaars
Feb 42 min read
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